sports

FIFA Drops Plan for World Cup Commercial Subsidiary

Published August 1, 2026 · Updated August 1, 2026 · Mundo Deportivo

FIFA has abandoned its plan to create a subsidiary for World Cup commercialization, President Gianni Infantino said in a statement this morning.

FIFA President Gianni Infantino announced that the organization will not proceed with the proposed subsidiary to market the World Cup. Infantino said the project had caused divisions that outweighed any potential benefits.

The decision reflects FIFA's commitment to unity and improvement, the statement added. The world governing body will no longer pursue the commercial venture. newsbetting.cv

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