Men's NCAA Tournament Hits 10.3M Viewers, Best Since 1993

The men's NCAA tournament is averaging 10.3 million viewers through the Elite Eight, the highest audience since 1993 and a 9% increase over last year. Highlights include UConn’s 73‑72 win over Duke, which drew 13.4 million on CBS, and a peak of 18.9 million when Braylon Mullins hit a last‑second 3‑pointer. Friday’s early window averaged 14.2 million, the most‑watched Friday regional early window since 1992. The Final Four and title game will air on TBS, TNT and truTV.

The women’s tournament on ESPN’s networks and ABC averaged 789,000 viewers through the Sweet 16, a 1% drop from last year. Ratings for Sunday and Monday regional finals are expected Wednesday.